Shopping in Vienna

Vienna does not only offer cultural events to its visitors but is also perfect for a shopping trip

Our capital may not be a fashion metropolis like Milan or Paris but nevertheless there are numerous possibilities to go shopping in Vienna
. In the city centre you will find two large shopping streets – which can easily be visited either before or after a sightseeing tour – and in the outskirts of the city, one of the largest shopping centre in Europe will make the hearts of ardent shoppers jump!

Meeting zone for international fashion chains


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The largest and best-known shopping street in Vienna is not only a meeting zone for those who love to shop and cyclists but also for international fashion chains. Mariahilfer Straße is in the city’s sixth district and connects the city centre with the outer district of Penzing. The part of Mariahilfer Straße within the so-called Gürtel (a wide road which encircles the inner city districts, from the first to the ninth) houses one shop after the other and leaves nothing to be desired.

Mariahilfer Straße also has a wide range of culinary delights on offer – in addition to the most well-known fast food chains, you will find many charming and individual cafés, restaurants und bars nearby.

Mariahilfer Straße
Public Transport:
Underground stations: by U2, Museumsquartier or U3, Neubaugasse, Zieglergasse, Westbahnhof (also U6)


Shopping in the historical old city


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We can now move on to the Viennese city centr. Beginning at Karlsplatz (Charles’ Square), we pass the Viennese State Opera and continue to St. Stephen’s Cathedral on Kärntner Straße. In this pedestrian zone, you will discover not only traditional Austrian companies, such as the Hotel Sacher, the Swarovski flagship store, the luxury jeweller, Wagner but also international chains, such as H&M, Peek und Cloppenburg and Zara, to name but a few.

Steffl, a large department store, is also on Kärntner Straße and high-end fashion for both men and women as well as accessories galore can be found in its 13,000 m2.

And if you would like to take a little break after shopping, you can treat yourself to a sundowner in Steffl’s Skybar, which offers a wonderful view of the city.

Kärntner Straße
Public Transport:
Underground stations: by U1 and U3, Stephansplatz or U1, U2 and U4, Karlsplatz

Kaufhaus Steffl
Adresse: Kärntner Straße 19, 1010 Vienna
Opening times:
Monday, Tuesday, Thursday & Friday: 10 am – 8 pm
Saturday: 9:30 am – 6 pm
Wednesday, Sunday & public holidays: closed

Austria’s largest shopping centre

Although it is not exactly located in Vienna, the Shopping City Süd (known to Austrians as the SCS ) in the southern outskirts of Vienna in Vösendorf is easily reached by public transport. The shopping centre is one of the largest in Europe and the largest in Austria. The SCS was recently totally renovated and is home to approx. 330 shops. A trip to the shopping centre is particularly recommended if the weather is bad because here you can comfortably spend the whole day regardless of outside temperatures.

Shopping City Süd
Opening times:
Monday, Tuesday, Wednesday, Friday: 9:30 am – 7 pm
Thursday: 9:30 am – 9 pm
Saturday: 9 am – 6 pm
Anfahrt – Öffentlich:
Badner Bahn:
Wien Oper – Wien Matzleinsdorfer Platz – Wien Philadelphiabrücke [U6] – Baden
Station: Vösendorf SCS
Underground + Free Bus:
SCS Ikea Bus service from the U6 station, Siebenhirten

Indoor Shopping in Vienna


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On the opposite side of Vienna, in the city’s 22nd district, Donaustadt, you will find the largest shopping centre in all of Vienna. You can go shopping in the Donauzentrum (literally: Danube Centre) from Monday to Friday until 8 pm in over 260 stores, offering top brands from fashion, lifestlye and living. It is easy and uncomplicated to travel to the Donauzentrum by public transport – by underground with the U1 line, by no. 25 tram and by bus (nos. 22A, 26A, 27A, 93A and 94A). You can easily spend the whole day and evening here thanks to the wide range of eating establishments and the cinema located directly in the centre.

Opening times:
Monday to Friday: 9 am to 8 pm
Saturday: 9 am to 6 pm
Public transport:
Underground: U1 station, Kagran
Tram: No. 25
Bus: 22A, 26 A, 27 A, 93 A, 94 A

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